Hanna Intl Holdings Pty Ltd, operating as "Apex Wipers" (referred to as "we," "our," or "us"), respects your privacy and is dedicated to safeguarding your personal information. This Privacy Policy explains how we gather, use, disclose, and protect your data in line with the Australian Privacy Act 1988 (Cth), including the Australian Privacy Principles and any relevant state privacy laws, such as those in Victoria.
1. Information We Collect
We may collect different types of personal data, including:
• Identity and contact details: Name, address, email, and phone number.
• Transaction details: Payment information, order history, and delivery records.
• Marketing preferences: Your choices regarding promotional communications.
• Technical and browsing data: IP address, browser type, device details, and website activity.
• Additional information: Any details you provide while engaging with us via email, our website, social media, or job applications.
2. How We Collect Your Data
We collect personal information directly from you when you:
• Contact us via phone, email, or our website.
• Interact with our website or social media pages.
• Complete a purchase.
• Subscribe to newsletters, promotions, or updates.
• Submit an employment application.
Additionally, we may obtain data through third-party services like Meta (Facebook/Instagram), TikTok, and Google Ads when you engage with our ads or cookies on our website. This includes the use of tracking pixels that collect browsing behaviour information.
3. Purpose of Data Collection and Use
We use your personal data for the following reasons:
• Processing and fulfilling orders, including payments and deliveries.
• Providing customer service and addressing inquiries.
• Sending promotional materials and newsletters based on your preferences.
• Running remarketing campaigns.
• Enhancing our website, products, and services through analytics.
• Evaluating job applicants where relevant.
• Complying with legal obligations and resolving disputes.
4. Tracking Pixels and Data Privacy
We use tracking pixels to analyse user interactions with our website and marketing content. These pixels collect data such as:
• Email open rates.
• Website activity, including pages visited and time spent.
• Device, browser, and operating system details.
How We Use This Data:
• Measuring marketing campaign effectiveness.
• Enhancing website functionality and user experience.
• Delivering personalized advertising based on user behaviour.
Your Rights:
You can manage or disable tracking pixels by adjusting your browser settings or using opt-out tools provided by advertising platforms.
Compliance Measures:
• Where possible, we anonymize data to reduce privacy risks.
• We provide clear information about how we use tracking technologies and how to opt out.
• We only use tracking pixels in a lawful and fair manner.
• We limit tracking pixels to non-sensitive data to mitigate risks.
5. Sharing Your Information
We may share your data with:
• Third-party service providers: Those involved in payment processing, marketing, website management, and delivery logistics.
• Business partners: Companies offering products or services under the Apex Wipers brand.
• Regulatory bodies: Authorities we are legally required to share information with.
• Other parties with your consent: Any other person or entity you authorize us to share information with.
Some of our service providers may operate outside Australia, and while we take reasonable steps to protect your data, privacy regulations in those countries may differ.
6. Cookies and Online Tracking
Our website uses cookies and similar technologies, including tracking pixels, to:
• Improve user experience by remembering preferences.
• Analyse website traffic and usage patterns.
• Provide personalized advertisements through Meta, TikTok, and Google Ads.
You can control cookie and tracking settings via your browser. However, disabling these features may impact website functionality.
7. Data Protection
We implement reasonable security measures to prevent unauthorized access, misuse, loss, or disclosure of your personal information. These include:
• Secure servers
• Encryption protocols
• Regular security audits
While we strive to protect data transmissions, the internet is not entirely secure, and we cannot guarantee absolute security. We are not liable for unauthorized access, data loss, or breaches beyond our control.
8. Marketing Preferences and Opt-Out
You may opt out of receiving marketing communications at any time. If you do not opt out, we will continue to send you relevant promotions and updates.
• Email marketing: Use the unsubscribe link in our emails.
• SMS marketing: Follow the opt-out instructions in SMS messages.
• Other channels: Contact us directly to opt out.
Opting out of promotional messages does not affect essential transactional communications regarding your orders or customer service inquiries.
9. Accessing and Updating Your Information
You have the right to request access to and correction of the personal data we hold about you. Contact us using the details below, and we will respond within a reasonable timeframe in accordance with Australian privacy laws.
10. Complaints and Concerns
If you believe we have violated your privacy rights, contact us using the information below. We will investigate your concern and respond promptly. If you are dissatisfied with our resolution, you may escalate the complaint to the Office of the Australian Information Commissioner (OAIC).
11. Policy Updates
We may revise this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on our website, and we encourage you to review them regularly.
12. Contact Information
For privacy-related inquiries, concerns, or requests, please contact us at:
Hanna Intl Holdings Pty Ltd
ABN: 59642647194
Email: info@apexwipers.com.au
This Privacy Policy is in compliance with Australian privacy laws and governs the handling of personal information by Apex Wipers. By using our website or services, you acknowledge and accept the terms outlined in this policy.